By giving to ShedLight, you help fund original research that changes lives and perspectives. For example, we take an annual road trip to uncover the stories that are impacting everyday Americans. By helping us collect and share these stories, you can make a positive contribution to social change. Your donations also allow us to provide essential social impact consulting to hard-working non-profits at an affordable price.
Over 40% of American households struggle economically, & households just above the poverty line will grow faster than any segment in the next decade. These families are literally sliding out of the middle class. They’re not a distant stereotype, they’re neighbors: Many are college-educated, work two jobs & hide their financial reality due to feelings of failure. This group is too big to ignore: More Americans struggle economically than there are baby boomers. See the work behind our 2020 SXSW presentation, Invisible Majority: Educated, Working and Going Broke.